I guess many of you have heard before about copywriters, or creative writers. At some point, translators may have to transform into copywriters or work with them when a project requires the transcreation of any message, text or campaign into another language, so their synergy and cooperation is essential in this industry. This …
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COPYWRITING. FROM MINDS TO ADS
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LET’S TALK ABOUT TRANSCREATION
At first glance, transcreation looks like an intriguing word. Don’t you think so? This word caught my attention since the very first moment I heard it, right away. But the appeal of the word is not the reason why I decided to write about the transcreation process and the relevance it has in the …
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