In the world of translation, there’s a unique process that goes beyond mere word-for-word conversion—it’s called transcreation. At Tecnitranslations, we’ve had the privilege of working on numerous projects where transcreation is not just necessary, but vital. One such ongoing project involves translating the script for a series of toy commercials every year. This task, while …
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Turning Words into Wonder: How Transcreation Shapes Global Brands
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COPYWRITING. FROM MINDS TO ADS
I guess many of you have heard before about copywriters, or creative writers. At some point, translators may have to transform into copywriters or work with them when a project requires the transcreation of any message, text or campaign into another language, so their synergy and cooperation is essential in this industry. This …
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LET’S TALK ABOUT TRANSCREATION
At first glance, transcreation looks like an intriguing word. Don’t you think so? This word caught my attention since the very first moment I heard it, right away. But the appeal of the word is not the reason why I decided to write about the transcreation process and the relevance it has in the …
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